Digital Content Developer, Dublin

Location/Office Policy: Central Park, Dublin 18 - 3 days per week in office

·  Do you enjoy designing digital content and seeing delivery through to completion?

·  Are you solution‑focused with an ability to meet competing deadlines?

·  Do you want to help shape personalised digital engagement across multiple communication channels?

What is the Role:

We are hiring a Digital Content Developer, based in Central Park, Dublin 18, within the Customer Contacts – Data & Analytics team.

This role is central to delivering our digital engagement strategy, supporting the expansion of personalised, data‑driven customer interactions across a growing set of digital platforms.

You will collaborate closely with campaign managers, analysts, and product owners to design and optimise responsive, accessible, and strategically aligned content for AIB’s evolving digital ecosystem.

Key accountabilities:

·  Lead the development and governance of HTML‑based content across email, SMS, push notifications, and new digital channels.

·  Architect and optimise dynamic, personalised content modules using Adobe Experience Manager (AEM).

·  Collaborate with analysts, developers, and data teams to deliver innovative, data‑driven experiences aligned to personalisation goals.

·  Translate campaign, product, and compliance requirements into content solutions that meet business and regulatory standards.

·  Prepare and present complex content strategies and performance insights to senior stakeholders.

·  Oversee testing, QA, and deployment processes to ensure high‑quality, insights‑driven execution.

·  Contribute to content governance frameworks supporting AIB’s expanding digital engagement model.

What you Will Bring:

·  5+ years’ front‑end development experience with strong skills in HTML, JavaScript, and CSS.

·  Extensive hands‑on experience with Adobe Experience Manager (AEM), including AEM Assets and DAM.

·  Working knowledge of SQL and Photoshop (advantage).

·  Demonstrated experience deploying campaigns via Email Service Providers.

·  Knowledge of email performance metrics including deliverability, inbox placement, and open reach.

·  Proven ability to build dynamic, data‑driven content.

·  Passion for clean, maintainable code and strong attention to detail.

·  Experience in regulated or product‑led environments (advantage).

Why Work for AIB

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

Key Capabilities

·  Content Development

·  Data Analysis

·  Collaborates

·  Ensures Accountability

·  Eliminates Complexity

External

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Sarah Lyons, at careers@aib.ie  for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.  

Application deadline : Friday 20th March 2026