Marketing Director - Operations & Planning

At AIB, our values guide how we work and how we support each other. We’re looking for someone who puts Customer First, takes initiative and Owns the Outcome, and is always looking for ways to Eliminate Complexity. You’ll treat colleagues and customers with fairness and Show Respect, and you’ll thrive in a culture built on collaboration where we Be One Team to deliver meaningful impact.

Location/Office Policy:  Central Park, Block H, Leopardstown  / 3 days onsite

What is the Role:

The Marketing Director, Operations & Planning will own how Group Marketing plans, prioritises, invests and delivers at enterprise scale. The role is accountable for turning strategy into clear, prioritised and well governed plans, with marketing effectiveness and evidence led insight at the heart of decision-making. Bringing together planning, investment, governance and delivery, the role ensures Marketing operates as a single, connected system across Brand, Product, Media, Effectiveness, Compliance and agency partners. This is a high impact leadership role responsible for building a modern Marketing Operations function that drives clarity, discipline, pace and continuous improvement across everything Marketing delivers. 

Key accountabilities:

• Lead the operating engine of Group Marketing, ensuring strategy is translated into clear, prioritised and well governed plans.  
• Centralise planning, investment governance and delivery, enabling predictable, efficient and strategically aligned execution.  
• Embed marketing effectiveness and evidence led insight at the heart of decision-making, informing prioritisation, investment and delivery.  
• Ensure Marketing operates as a single, connected system, working across Brand, Product, Media, Marketing Effectiveness, Compliance and agency partners.  
• Provide disciplined financial stewardship across the Group Marketing budget, ensuring strong oversight, governance and control across team owned budgets and agency spend. 
• Build and lead a modern Marketing Operations function, strengthening planning discipline, budget governance and operational excellence.  
• Drive continuous improvement and innovation across marketing workflows, improving pace, clarity and consistency of delivery. 

What you will bring:

• 15+ years’ senior level experience in marketing operations, planning, programme management or commercial operations, gained within a complex or regulated environment.  
• Demonstrated experience leading end-to-end planning, prioritisation and delivery across a large, multidisciplinary marketing function.  
• Proven experience providing disciplined financial stewardship across a marketing budget, including oversight of team owned budgets and agency spend.  
• Strong track record embedding marketing effectiveness, using insight, measurement and optimisation to inform planning and investment decisions.  
• Relevant third level qualification (Level 8 or higher) in Marketing or a closely related discipline. 

A Reminder of What We Offer:

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

Key Capabilities

Technical Capabilities 

• End to End Thinking  
• Project Management 
• Strategy Development 

Behavioural Capabilities 

• Drives Progress 
• Drives Organisational Cohesion 
• Eliminates Complexity 

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Mia Coyne, at careers@aib.ie  for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.

Application deadline: 28th April 2026