Propositions Design Manager - Business and Wealth, Dublin

Location/Office Policy:  Molesworth Street Office, Dublin / Hybrid basis, 3 days onsite

• Are you a purpose-driven leader who can inspire teams and champion customer centricity and innovation?
• Have you worked across proposition, marketing, service, sales and digital functions while ensuring good stakeholder management?
• Do you have a proven track record in proposition and design development?

What is the Role:

We are seeking an experienced and creative Business & Wealth Banking Propositions Design Manager to join our Chief Customer Office (CCO), reporting into the Head of Propositions within the CCO. This role is pivotal in shaping innovative, customer-centric propositions from initial ideation through to top-level feasibility assessments. You will lead the design of end-to-end propositions, applying Design Thinking principles and working within the Desirable, Feasible, Viable (DFV) innovation framework. This work will be hugely collaborative and will mean you working tightly with our Retail, Capital Markets & UK colleagues. The role will cover Wealth Mgmt, Capital Markets, SME, NI & UK. Your work will directly impact how we meet evolving customer needs, differentiate in a competitive market, and deliver long-term value.

Key accountabilities:

• Lead the design of end-to-end customer propositions, translating insight-driven ideas into structured concepts ready for feasibility assessment.
• Facilitate and apply Design Thinking methods including deep customer research, problem statement definition, customer journey mapping, ideation workshops, and rapid prototyping.
• Conduct qualitative and quantitative research to understand customer needs, behaviours, and pain points.
• Collaborate with research, digital, and data teams to generate insight and ensure customer and commercial alignment.
• Carry out continuous competitor tracking and benchmarking including international best practice. Ensure the team keep ahead of local and global trends that will impact customers and our business and incorporate into strategic plans where appropriate.
• Drive iterative proposition testing and learning loops, leveraging customer feedback and experimentation.
• Develop clear and compelling proposition narratives, value propositions, and business cases for stakeholder buy-in and approval.
• Champion the DFV (Desirable, Feasible, Viable) model to evaluate and shape propositions with cross-functional teams including our key partners in Retail, Capital Markets & UK and other parts of the business including, finance, IT, risk and compliance etc.
• Undertake high level business cases and delivery feasibility with key colleagues throughout the business.
• Ensure design outputs, align with regulatory requirements, brand strategy, and operational capabilities.
• Influence and support strategic roadmap development with the Head of Propositions and other senior leaders, ensuring we feed into the planning and investment process of the business.
• Ensure propositions are brought through relevant governance fora.

What you will bring:

• Proven experience (5+ years) in proposition or product design within financial services and/or other industries
• Knowledge of Design Thinking and innovation methodologies helpful with a strong portfolio of delivery of end to end projects.
• Strong understanding of the DFV model and ability to guide cross-functional teams through this framework.
• Demonstrated experience in customer research, journey mapping, and prototyping.
• Ability to operate in ambiguity, with a strong problem-solving mindset and structured approach.
• Excellent storytelling and communication skills – proven ability to engage and present to senior stakeholders and influence decision-making.
• Strong commercial acumen and understanding of how to assess early-stage business viability.
• Experience managing ideation through to feasibility in agile and cross-functional settings.

• Strong team collaboration and stakeholder management abilities, with a customer-first mindset.

Why work for AIB

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

Key Capabilities

• Customer First
• Collaborates
• Market, Competitor and Customer Knowledge
• Customer Value Proposition Development
• Idea Creation
• End-to-End Thinking

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Mia, at careers@aib.ie  for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.  

Application deadline: 25th March 2026