Campaign Effectiveness Manager, Dublin

Campaign Effectiveness Manager – Dublin.

 Location/Office Policy:  Molesworth Street/Hybrid 

• Do you love analytics, data analysis and using data to make our customers lives better.
• Do you want to be part of a customer-centric team dedicated to transforming how we engage and serve our customers.
• Do you like collaborating with cross functional teams and driving change through strong stakeholder management and influencing outcomes?
• Are you comfortable leading a team of analysts who will play a pivotal role in improving our campaigns for customers.

What is the Role:

The Campaign Effectiveness Manager plays a key role in ensuring the success of customer base management initiatives by evaluating, optimising, and communicating the impact of direct marketing campaigns. This individual will function as the bridge between customer base management, analytics, and commercial teams—delivering actionable insights to drive retention, cross-sell, upsell, and customer loyalty across the existing customer base.

Key accountabilities:

• Develop and maintain robust measurement frameworks to evaluate performance of CRM, lifecycle, and promotional campaigns.
• Own and deliver post-campaign analysis and performance dashboards with clear commentary and recommendations.
• Define and track key performance indicators (KPIs), including ROI, uplift, conversion, and churn metrics.
• Design and implement A/B and multivariate testing strategies.
• Work closely with the CRM and Data Science teams to design statistically valid experiments.
• Share test results and insights to continuously inform targeting, messaging, and channel strategies.
• Identify performance drivers, customer behaviours, and areas of opportunity using data-driven insights.
• Partner with campaign managers to improve segmentation, personalisation, and channel effectiveness.
• Lead the creation of campaign scorecards and quarterly performance reviews.
• Function as a subject matter expert on campaign performance and effectiveness.
• Work closely with the Data, Digital, Product, and Marketing teams to ensure alignment on measurement approaches and business priorities.
• Present insights and recommendations clearly to senior stakeholders and influence strategic decisions.

What you Will Bring:

•  Proven experience in a CRM, Marketing Analytics, or Customer Strategy role.
• Strong analytical skills with direct experience in campaign reporting and evaluation.
• Experience with data tools such as SQL, Tableau, Power BI, or equivalent.
• Knowledge of A/B testing, experiment design, and statistical significance.
• Commercially savvy with ability to translate data into actionable business recommendations.
• Excellent communication and storytelling skills, both written and verbal.

• Experience in telco, utilities, financial services, or other subscription-based industries.
• Familiarity with campaign management platforms (e.g. Salesforce Marketing Cloud, Adobe Campaign).
• Understanding of customer lifecycle strategies and loyalty marketing.

Why work for AIB?

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include.

• Market leading Pension Scheme 

• Healthcare Scheme 

• Variable Pay 

• Employee Assistance Programme 

• Family leave options 

• Two volunteer days per year 

Please click here for further information about AIB’s PACT – Our Commitment to You. 

Key Capabilities 

• Customer First

• Collaborates

• Promotes Innovation

• Stakeholder Management
• Digital Marketing
• CRM understanding

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Disclaimer: 

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.  

Application deadline : 7th of July 2025