Digital Content Specialist, Dublin

Role Title: Digital Content Specialist - Marketing

Location: Central Park, Leopardstown, Dublin 18

This role is being offered on a permanent, full-time basis.

• Do you want to be part of a world class marketing team and be responsible for creating exceptional social media communications from strategy development right through to campaign execution?
• Do you have a passion and an energy for developing brilliant brands?
• Do you have a customer first mindset?

About the Role:

Social Media represents a significant opportunity for AIB to build valuable relationships with customers and communities. The fuel of these relationships is market leading content, which is designed to energise, empathise, entertain and educate viewers reminding them of the positive role AIB plays in their lives.

AIB are looking for a Digital Content Specialist with a passion for Social Media who will drive the social media agenda within the Digital Content Team to deliver market leading engagement on AIB Social Channels.

Key Responsibilities Include:

• Social Media Content Calendar creation
• Managing content and media agencies
• Social Media Reporting and measurement
• Social Media Insight generation
• Social Media Training across the organisation
• Supporting the Marketing Engagement Team across AIB Homes, Business, Consumer and Sustainability

What you will bring:

• Have 2+ years’ experience in a social media marketing capacity.
• Lead the development and execution of a world class social media strategy and content executions.
• Specific experience in managing and reporting on paid social advertising campaigns.
• Owned the delivery of creativity and flair by finding innovative and differentiated social media solutions for the brands you have worked on.
• Have a ruthless focus on Measurement & Effectiveness – and demonstrated how this has impacted creativity.
• Strong copywriting skills in writing both long form and short form content.
• A curiosity to deliver social media activity and campaigns that challenges convention.

Life at AIB

At AIB, we have a clear purpose - to back our customers to achieve their dreams and ambitions. We want to be at the heart of our customers’ financial lives by giving them an exceptional experience. That goes for our employees too.

We are building a culture that breaks the conventions of what our customer and employees expect of a bank.

We are committed to offering our colleagues choice and flexibility in how we work and live.  Our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.  More details on our hybrid working arrangements and expected office attendance for your role will be provided to you during the recruitment process.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We celebrate diversity and believe in a culture of inclusion where all our employees can succeed. We welcome applications from people of diverse backgrounds and abilities. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie.

If you feel you have what it takes, click apply and fill in the online application form. If you would like more information please contact the Talent Acquisition Team at careers@aib.ie

By when?  Closing date is Friday 11th October 2024

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.