Marketing Transformation - Digital Analyst, Dublin

Location/Office Policy:  Central Park, Leopardstown, Dublin 18 / Hybrid

• Looking for someone to be a key member in a fast-moving passionate Marketing team that wants to deliver world class digital experiences, powered by data.
• Implement solutions to enhance data-driven insights for use by senior stakeholders.
• Build and interpret data to create insight and recommendation to enable stakeholders to improve marketing performance and customer experience.

What is the role:

We are seeking a highly driven individual to join our Group Marketing transformation team. You will be a key member of a fast-moving passionate Marketing team that wants to deliver world class digital experiences, powered by data.

The Digital Analyst will drive and implement solutions to enhance data-driven insights for use by senior stakeholders. They will utilise the tools available to build and interpret data to create insight and recommendation to enable stakeholders to improve marketing performance.

The Digital Analyst will have a clear understanding of the wider data strategy and how digital analytics can play a key part within this. They will assist in developing large scale analytics strategies to support the bank’s vision incorporating marketing and performance and customer experience.

This role is part of Group Marketing and specifically within our Marketing Transformation Team. Marketing Transformation is dedicated to placing data and technology at the heart of how we engage with our customers. Data driven marketing and our customers digital experience are key areas we are focusing on constantly evolving to improve our customers experience alongside business performance.

Key accountabilities:

1. Interpret complex data analysis requirements and decide on the most appropriate solutions.
2. Provide direction and guidance to the wider team on the solution approach and design while prioritising tasks and resources within agreed parameters.
3. Identify solutions for complex analysis requests, including resolving data gaps and anomalies.
4. Deliver end to end performance reporting enhancements through data visualisation and distribution
5. Engage with internal and external stakeholders to understand their analysis requirements and creates analytical solutions to achieve the desired results.
6. Present analytical findings to senior stakeholders and provide data-driven insights to inform key business decisions.
7. Independently develop dashboards and reporting
8. Champion a Customer First culture in support of our Purpose, strategic ambition and Brand Values, by ensuring processes and procedures consistently promote good outcomes for all our customers.

What you Will Bring:

1. 3+ years’ experience in data analysis and website tracking desirable.
2. Relevant Degree or Postgrad qualification (e.g. Computer Science, Mathematics, Physics, Statistics, Data Analytics) and/or equivalent experience.
3. Subject matter expertise in Digital Analytics tools, e.g. Google Analytics, Adobe Analytics etc, and their uses
4. An adept understanding of organisational goals and transferring them into technical tracking requirements
5. A ruthless focus on Measurement & Effectiveness – and have an evidence based approach to decision making
6. Shape and guide the organisation on analytical approaches and set up
7. Work in cross functional teams and manage competing requirements    
8. Ability to communicate effectively internally, engage & influence stakeholders
9. Strong collaboration skills and experience of delivering results within a high performing team.

Why Work for AIB 

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include:

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

Key capabilities 

1. Collaborates 
2. Streamline & Simplify
3. Manages ambiguity
4. Cultivates innovation
5. Business and customer knowledge and insight
6. Data analysis

If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Talent Acquisition Team at (hiring@aib.ie ) for a conversation.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at  careers@aib.ie

Closing Date: 31st December 2024

Disclaimer:

Unsolicited CV’s sent to AIB by Recruitment Agencies will not be accepted for this position. AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.