Marketing/Propositions Specialist, Dublin

Location: Central Park (Hybrid working)

What is the role:

At AIB, we searching for a highly analytical Media Connections and Performance Brand Manager. Your chief goal will be to enhance our campaigns in evaluating strategies and connection plans that maximise customer’s share of mind and heart while helping fill the sales funnel. Your expertise in digital marketing, data analysis, and optimisation will be pivotal in driving growth and maximizing ROI across all channels. Collaborating closely with cross-functional teams, you will be responsible for reviewing campaigns, analysing performance metrics, and identifying opportunities for improvement.

You will work as part of the Connections team that is focused on delivering all paid and owned media for AIB. You will have the ability to analyse data from advertising campaigns, identifying which strategies are working and which need adjusting, ensuring that marketing efforts yield the best return on investment. You will play a critical role in improving the ROI and performance of our paid media campaigns.

You'll work with our agency partners, with the aim of maximising the impact of advertising campaigns through a range of media platforms. You will use research & insight to help inform decision making, and to ensure that campaigns reach their objectives as effectively as possible. You will play an important role in delivering commercial objectives for AIB. You will also be responsible for staying up-to-date with industry trends and best practices.

Key Accountabilities:

• Is focused on data-driven marketing strategies to optimise marketing ROI and achieve business objectives.
• Has expertise in digital marketing analytics, econometrics, evaluating effective campaign targeting and performance measurement.
• Will play a pivotal role in driving campaign excellence, increasing conversion rates, and maximising marketing efficiency.
• Analyse campaign data and provide insights to inform marketing decisions and improve ROI.
• Has Tech Stack experience across Google Analytics, Google Data Studio, Display advertising platforms, Google Marketing Suite, GA4
• Can manage relationships with external partners, including agencies and vendors.
• Actively shares ideas and collaborates with our colleagues and agency partners to ensure our strategic objectives are being delivered.
• Champions a Customer First culture in support of our Purpose, strategic ambition, and Brand Values, by ensuring processes and procedures consistently promote good outcomes for all our customers.
• Is a key contributor to the development of a world class team.

What you will bring:

• 4+ years’ experience in a media agency or client side
• Excellent analytical skills and ability to leverage data, analytics and consumer behaviour trends to gain insights and make recommendations
• You have solid expertise in campaign and channel analysis and reporting, including Media Mix Modelling and Google tech stack
• You are a highly goal-oriented individual and have excellent communication skills, with strong attention to detail
• A driven & organised individual.

As part of the selection process, the successful applicant will be expected to demonstrate the AIB Behaviours and ability in the Behavioural and Technical Capabilities reflected below:

Please note that the capabilities will only be asked at interview stage.

Behavioural Capabilities:

• Ensures Accountability - Holds self and others accountable to meet commitments and own the outcome.
• Eliminates Complexity - Identifies and creates clear, effective and efficient processes.
• Collaborates - Builds partnerships, works collaboratively with others to meet goals and is a team player.

Technical Capabilities:

• Data Analysis - Measures, manages, forecasts and analyses data to identify trends, provide insight that informs decisions by applying methodology, best practices and leveraging machine learning, statistics and database systems.
• Digital Marketing - Plans, executes, and optimises online marketing initiatives to reach target audiences, drive conversions, and achieve business objectives.
• KPI Development & Management - Sets goals and monitor progress by developing key performance indicators and collecting relevant qualitative and quantitative data to measure and assess the impacts of programmes or processes.
  
  

Why Work for AIB:

We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.

Some of our benefits include;

• Market leading Pension Scheme
• Healthcare Scheme
• Variable Pay
• Employee Assistance Programme
• Family leave options
• Two volunteer days per year

Please click here for further information about AIB’s PACT – Our Commitment to You.

AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity. We are committed to providing reasonable accommodations for applicants and employees. Should you have a reasonable accommodation request please email the Talent Acquisition team at careers@aib.ie

Application deadline : 21st of July