Digital Analyst, Group Marketing, Dublin

Date: 23-Jun-2022

Location: Dublin, IE

Company: Allied Irish Bank

Role Title:  Digital Analyst, Group Marketing

Location: Central Park Leopardstown, Dublin


This role is being offered on a permanent basis.


Summary of role:

We are seeking a highly driven individual to join our Group Marketing transformation team. You will be a key member of a fast moving passionate Marketing team that wants to deliver world class digital experiences, powered by data.

The Digital Analyst will drive and implement solutions to enhance data-driven experimentation to improve customer experience and journey performance. They will utilise the tools available to build, deploy and assess data driven experiments aimed at improving channel performance. In addition they will deploy authorable changes to our channels that are confirmed experience improvements.

The Digital Analyst will have a clear understanding of the wider data strategy and how digital analytics and experience optimisation can play a key part within this.



Key Repsonsibilities

  •  Manage and deliver experimentation from insight, hypothesis through to test and deploy. (Google Optimise)
  • Provide direction and guidance to the wider team on the solution approach and design while prioritising tasks and resources within agreed parameters.
  • Deliver authored change to the web environment suing our CMS platform (AEM)
  • Deliver end to end performance reporting enhancements through data visualisation and distribution
  • Engage with internal and external stakeholders to understand their analysis requirements and creates data-driven solutions to test the desired results.
  • Present analytical findings to senior stakeholders and provide data-driven insights to inform authorable change to experience
  • Champion a Customer First culture in support of our Purpose, strategic ambition and Brand Values, by ensuring processes and procedures consistently promote good outcomes for all our customers.


Who are we?

We’re AIB. A strong Irish bank packed with purpose - to back our customers to achieve their dreams and ambitions. That goes for our employees too. We’re made of small teams where you have the chance to shine.


Why join us?

We are excited about how we have changed our focus. We want to be at the heart of our customers’ financial lives by giving them an exceptional experience. We are building a culture that breaks the conventions of what our customer and employees expect of a bank.


In AIB, we are currently transitioning to our Hybrid Model and teams who have been working remotely are now returning to the office 2 days per week.  We intend to progress our fuller hybrid working plans in the coming months, where onsite days are focused on purposeful attendance, prioritising time to collaborate, connecting with our teams and wider colleagues.


Does this sound like something that you want to be part of?


You will need to show us that you have:

  • Proven experience in data analysis and website tracking desirable.
  • Relevant Degree or Postgrad qualification (e.g. Computer Science, Mathematics, Physics, Statistics, Data Analytics) and/or equivalent experience.
  • Subject matter expertise in Digital Analytics tools, e.g. Adobe Experience Manager, Google Optimise, Google Analytics etc, and their uses
  • An adept understanding of organisational goals and transferring them into technical tracking requirements
  • A ruthless focus on Measurement & Effectiveness – and have an evidence based approach to decision making
  • Shape and guide the organisation on tech platform best practices
  • Work in cross functional teams and manage competing requirements   
  • Ability to communicate effectively internally, engage & influence stakeholders
  • Strong collaboration skills and experience of delivering results within a high performing team.
  • Excellent problem solving skills and attention to detail
  • Excellent communication and decision making skills.


If you feel you have what it takes, Click Apply and fill in the online application form. If you would like more information, Conor from the Talent Acquisition Team can help. You can contact them at


By when?  Closing Date Thursday 14th July 2022

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