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Senior Campaign Data Analyst, Dublin

Date: 20-Nov-2020

Location: Dublin, IE

Company: Allied Irish Bank

Role Title: Senior Campaign Data Analyst

 

Location: Burlington, Dublin 4 / Remote Working Available

 

This role is being offered on a Permanent basis.

 

If you’re passionate about leveraging and transforming data to achieve innovative results, ready for an opportunity to join an advanced Data & Analytics team and believe in the strength of teamwork and can work with experienced colleagues to deliver innovative solutions to complex problems, then we want to meet you.

 

We’re looking for someone who:

  • Is highly motivated, inquisitive and ready for a first line leadership opportunity in a growing area
  • Understand the key technology trends in their domain and the related business implications
  • Have a deep understanding of the opportunities for utilising analytics to drive the business across the full range of business functions across the bank including the front-line.

 

Who are we?

AIB is a dynamic, diverse and fun place to work. We are changing from the inside out to become a bank people can believe in. And by people, we mean our employees as well as our customers. We back our customers and employees’ dreams and ambitions!

The Chief Analytics Office (CAO), within the Data & Analytics Centre of Excellence, is responsible for the delivery of a range of analytics services within AIB, including:

  • Strategic Insight
  • Measurement
  • Advanced Analytics
  • Customer Contact

 

The CAO is made up of more than 100 data scientists, data analysts, and data visualisation specialists working on rich datasets with state of the art tools and technology.

 

As customer expectations grow, there is an increasing demand for personalised customer experiences. There is a growing demand on the CAO to enable this personalised experience. The Customer Contact team is an evolving area and is responsible for actionable customer insights, and enhanced customer engagement through personalised touchpoints. This requires synchronised communication, co-ordination and personalisation of inbound and outbound customer engagements enhanced by analytics and automation. There is a major opportunity to leverage the Bank's data and technologies to deliver a more personalised customer experience and transform the organisation to become more data driven.

 

Why join us?

We are excited about how we have changed our focus. We want to be at the heart of our customers’ financial lives by giving them an exceptional experience. We are building a culture that breaks the conventions of what our customer and employees expect of a bank.

 

Summary of the Role:

  • The purpose of the role is to use data and analytics to power enhanced customer experience at every customer interaction with the Bank to optimise and deliver engagement with our customers in a relevant and timely manner.
  • You will provide analysis and deployment plans around the most appropriate engagement prompts, by understanding the customer behaviour and context through the use of analytics.
  • Working collaboratively with colleagues and stakeholders from across the organisation you will look to deliver and optimise ongoing provision of leads for inbound and outbound customer contact to enable the Bank’s strategic and sales objectives through proactive customer engagement.
  • You will present analytical findings to senior stakeholders and provide data-driven insights to inform key business decisions. Identify solutions for complex analysis requests, including resolving data gaps and anomalies.
  • You will provide direction and guidance to the wider team on the solution approach and design while prioritising tasks and resources within agreed parameters.

 

Does this sound like something that you want to be part of?

 

You will need to show us that you have:

  • An approach that is highly numerate, and a passion about data and analytics
  • A bachelor’s degree (2.2 or higher), in the following disciplines e.g. science, mathematics, applied mathematics, physics, statistics, engineering, econometrics. (or equivalent degree plus relative experience)
  • 3-4 years practical experience in the areas of Analytics and Financial Services, Marketing and Customer Contact, but experience in equivalent domains is also welcomed
  • Experience and understanding of Marketing Analytics teams & Customer Engagement Channels delivering key strategic analytics projects in an environment that includes regulatory and compliance obligations when using data and contacting customers
  • Strong proficiency in SQL
  • Understanding of Javascript, REST APIs and JSON an advantage
  • Understanding of the omni-channel personalisation experience including knowledge of how individual marketing channels should be leveraged to drive the overall experience
  • Experience creating and presenting data output to business stakeholders

 

Please note: The Minimum Education requirements for entry to AIB is 5 passes in the Leaving Certificate (or equivalent), to include a pass in English and Maths. These must be achieved at either Ordinary or Honours Level. Confirmation of this will be sought if successful for the role.

               

If you feel you have what it takes, Click Apply and fill in the online application form. If you would like more information Donal O'Sullivan from the Talent Acquisition Team can help. You can contact them on 087-3328638 or email careers@aib.ie.

 

By when? Closing date is 4th December


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