About AIB

About AIB

Our Vision and Strategy

Our vision is to be a truly customer focused, digitally enabled bank that meets all of our customers’ daily banking needs and works for them to manage all their important financial decisions.

We have a very clear customer focused strategy, which will enable us to achieve that vision. Our number one brand value is ‘we put our customers first' and our ambition is to be at the heart of our customers' financial lives by always being useful, always informing ourselves about our customers' needs and always providing an exceptional customer experience.

We are digitally enabled which means that we use technology, data and insights to create innovations that empower customers with simple, modern ways to access our services.

The people who work here are empowered too. They know how to collaborate and they appreciate that to meet our vision they put customers first. This approach helps us on our way to making AIB one of the best places to work – where people want to come to develop their careers.

Our Structure

We have core business functions – those are the areas that develop our products and interact with our customers on a day to day basis.

We also have a number of functions that directly support the front-line businesses. These enable us to have the right capability and governance in place to meet the requirements of our external stakeholders.